Savio’s agile AI tools help vendors engage hard to reach buyers and grow their businesses.
Joining the dots between what you do and what your next customer might need is getting easier and cheaper using AI.
At Savio we're always trying to join smaller vendors to typically smaller buyers. Our job is to close that gap. And to do this we're using lightweight AI tools trained around novice buyers and their needs answering about specific vendors or types of vendors.
What can you do for me?
Answering this question has been top of mind for marketers for decades. Relevance and differentiation. There's been so many ways of bridging this gap all of which got us, via adverts, showrooms, direct mail, conferences, proposals, meetings, social posts and websites to performance marketing and PPC.
Now AI offers a whole new angle beyond targeting, fixing, matching or indexing your content, product assortment or messaging. The new angle is generating exactly what's needed in the moment, in answer to the question (or prompt) What can you do for me?
We built two of these on our website: Savio’sresearch shopping assistant that help’s novice buyers join the dots between their challenge and an MRX solution. AndNaomiwho generates a pair of brand or product names with an inspiring way to think about them. Both of these point the novice user in the direction of a real person and act as a bridge between a problem and a solution that side steps the pain points associated with marketing, sales and making an enquiry.
These tools can sit on anyone's website. Even yours. They can help people a long way away who you've never met, or ever thought to meet, answer the simple question What can YOU do for ME?
Key features of Savio’s AI web tools for agencies.
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Customise the tool to reflect your business and audiences.
Savio achieves your requirements through advanced prompt programming.
Integrate the app into your website by matching your colours, tone of voice and contact details.
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Recieve a weekly email summary of the request input to your app from Savio.
Note: User details are never collected. However other key fields are available such as time and location.
Get analytics on usage levels and session stats.
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Develop an app that is public facing for new business.
Create one for account teams to use internally
Make the app available to your clients only and customise it around their business so you only suggest highly tailored solutions as an extension of your account service.
Embed contact details, meeting bookers and other links so results can direct users to the right next steps
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Update your app regularly to keep ahead of the game.
Build multiple apps for different parts of your offer or client base.
Showcase your app in your marketing and use it to drive engagement (e.g. through incentivsing or rewarding usage).
Three business benefits of using generative AI browsing tools on your website:
Lead Generation: The recommendation engine attracts and engages potential customers, converting them into qualified leads. It serves as an effective tool for capturing customer information and initiating the sales process.
Enhanced User Experience: By offering personalized recommendations, the engine improves the user experience on the website. It guides customers through a tailored journey, increasing their satisfaction and encouraging them to explore more services.
Idea Generation and Proposal Development: Internal users can leverage the recommendation engine as a powerful tool to develop innovative ideas for new business proposals. It assists in crafting customized offerings for clients and prospects, leading to increased conversion rates.
“AI isn’t only about efficiency and cutting out costs and jobs. Creative use of AI can help people join the dots and usefully connect in ways previously unimaginable. AI can also grow the pie by generating new jobs from new customers. ”
How do you get one and what’s the cost?
You can implement a custom AI tool based on Savio’s code and app very easily. The process is simple: Get in touch and schedule a meeting where we can talk about what you would like it to do. We then confirm we can make it and the price. We then create the tool and work with you to implement it on your site. We then check back in to ensure it’s working and you’re happy. This takes around 1 - 2 weeks, end to end.
The price is flexible based on the complexity of the solution.
A worked example:
A standard build starts at £1,000 ($1,250) and running costs are typically £100 ($125) per month for hosting and unlimited usage. The minimum commitment is a year. So, all in, you can install a way of engaging unlimited numbers of potential buyers for £2,200 ($2,750) for the year.
As a rough comparision, this cost is c. 20-25 clicks achieved through SEO according to standard B2B CPC norms.
Note: The following year would only include running costs.
Want to take this forwards?
If you would like to create and implement a tool like Savio’s assisted shopper or a custom variation on Naomi, or have something specific in mind, then get in touch. We’d love to hear from you. Please use the four field form below to outline your needs and we’ll get back to you asap with a meeting date and some very cool ideas to talk about.
