HotSpace podcast: Let’s break this down for people.

Listen to an entertaining conversation about Savio AI’s HotSpace innovation - a new way to do brand positioning.

“The way we engage with brands online is a direct reflection of what we've absorbed from influencers. That’s a powerful concept!”

Brands are always on the lookout for how to align with consumers’ needs and desires. Traditionally we’ve done this by asking them clever questions using traditional market research techniques. However, we’ve know this is a flawed approach because consumers don’t accurately reflect on how they think and act.

A better answer is out there and with AI, it’s increasingly easy to get hold of. A better way to research how consumers think, fell and ultimately behave is to research how they research.

Sounds complicated? In fact it’s really quite simple. The way we engage with brands online is a direct reflection of what we've absorbed from influencers. Now that’s a powerful concept!

Savio has developed a carefully programmed AI that reverse engineers the most popular influencer content to reveal consumers’ hitherto hidden motivations, desires and category expectations - in the moments just before they enter the market to purchase.

In a nutshell: HotSpace uncovers opportunities for brands to better align with consumers’ needs and desires without the cost, hassle and flaws of traditional market research.

Note: Podcast is generated using Google Notebook LM (AI).

Image courtesy of Queen