How to get help with research stuff
If you're a smart marketer then research and insight can help you get ahead. But what if you’re not familiar with any of it? Where do you start?
You can’t be good at everything. Some things are harder to master at once: If you’re a talented marketer your brain works differently to say a brilliant data scientist. No one expects a data scientist to create great marketing campaigns. But lots of people expect marketers to be great at data.
“What if you’re just a great marketer? The #1 lesson here is don’t believe the hype”
Of course, everyone wants you to be great at everything. It’s an easy goal that keeps you aiming high. But it’s not possible for most people and it can undermine your confidence and your performance. That’s bad.
Getting help in traditional ways can also feel unachievable.
- Building an inhouse team
- Commissioning big agencies
- Mastering self-service tools
Success always seems to come after a major and uncertain use of your precious time and effort that according to your role, should be spent doing other things.
So, if you need data and insight flowing through your work, how can you get there without risking failure?
One solution is to create a circle of trusted experts around you. They can help you understand what you need and give you suggestions on how to do it. They can even do some of the work done with you - or even better for you.
“Building a circle of experts requires a little bit of thought and effort but is a common way for non-researchers to make a start.”
But if you want to get there quicker there’s a new solution. You can now use Savio to build a custom network of vetted and highly capable data, research and insight experts around you and your work.
Savio can create, populate and manage your expert network whilst you get one with what you’re supposed to be doing. Clue: your actual job title.
Through Savio you can focus on being a great marketer, or in fact anything but a researcher or data aficionado, spend less time worrying about trying to do things you don’t need to do.
Everyone knows and wants the power of data, research and insight in their work. But it’s not easy or accessible for everyone, especially if your skills are being a kick-ass marketer, now you can with Savio’s private networks.
Give Savio a try today and experience how easy it is to finally get research to work for you.
Check out the enquiry page and make your first connection today - a person at Savio - your new best friend in analytics, research and insight whatever that is?!
