7 Key Trends in Market Research for 2023

Market Research is changing

Market research has never stood still. In fact, looking to the future at the core of the industry. However, like all industries, some parts move quicker than others, just as some customers want the future sooner. Here’s 7 trends shaping the present and the future of research in 2023. Which do you recognise? Which are new to you? Which would you dismiss as faddish?

7 Key Trends

There are several key trends currently shaping the market research industry:

1. Online research methods: The use of online research methods, such as online surveys and focus groups, is increasing as they are cost-effective and allow for quick data collection.

2. Big data and analytics: The use of big data and analytics is becoming increasingly important in market research as it allows for the analysis of large amounts of data and the identification of patterns and trends.

3. Artificial intelligence and machine learning: These technologies are being used to automate data analysis and to make predictions about market trends and consumer behavior.

4. Qualitative research: Qualitative research methods such as ethnography and in-depth interviews are becoming more popular as they allow for a deeper understanding of consumer attitudes and behavior.

5. Mobile research: The growing popularity of mobile devices is leading to an increase in the use of mobile research methods, such as mobile surveys and location-based research.

6. Personalization: Market research is increasingly focused on personalization in order to understand how to create more effective marketing strategies and to improve the customer experience.

7. Transparency: Market research is becoming more transparent as consumers are becoming more skeptical of research methods and want to know more about how research is conducted.

Surfing the wave

Maybe you’re on top of the trends or maybe you’re wondering how you’re going to keep up with them.

Savio’s experts can help you stay agile, finding you progressive and agile vendors who can introduce you to the cutting edge of research innovation and new methodologies. Working with the right person who understands you and your goals can enable you to move forward with new ways of working and doing new things.

Feeling inspired? Here’s what you can do next…

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